Consumer Products
Consumer Products
Why Choose Consumer Products?
Love understanding what makes people tick? Consumer products combines market insights, creative innovation, and brand building to create products people can't live without.
Shape Daily Life
Develop products that become essential parts of consumers' routines, from household goods to personal care items.
Drive Innovation
Lead product development from concept to launch, balancing creativity with market viability and consumer needs.
Master Consumer Insights
Use data analytics and market research to understand consumer behavior and identify emerging trends.
Build Iconic Brands
Work for industry leaders like P&G, Unilever, and Nestlé that shape consumer culture worldwide.
Understanding the Industry
Industry Crash Course
Essentials to know.A quick explainer presentation about the Consumer Products:
- What is it
- How it is structured
- Who are the key stakeholders
- How firms generate, capture and sustain value
- Case studies
- What students need to know and often miss
Working There
Key Roles
In Consumer Products, roles like Product Manager (defining product strategy and go-to-market plans), Brand Manager (building brand identity and marketing campaigns), Market Research Analyst (understanding consumer insights and trends), and Innovation Lead (driving new product development and R&D) are crucial. You'll contribute to creating products people love, building iconic brands, and delivering consumer experiences that drive loyalty and market growth.
Skills That Matter
- Product Development: Innovation, design thinking, product lifecycle management, and feature prioritization.
- Brand Management: Brand strategy, positioning, marketing campaigns, and consumer engagement.
- Market Research: Consumer insights, trend analysis, competitive intelligence, and segmentation.
- Supply Chain: Production planning, distribution, inventory management, and vendor relationships.
- Commercial Acumen: Pricing strategy, sales planning, retail partnerships, and revenue growth.
Top Employers
