Consumer Products
Consumer Products
Industry Careers
- What capabilities and functions are increasing in strategic importance?
- What recruiting channels and selection criteria do firms use?
- What are the typical entry routes and early-career roles?
- Which skills, credentials, and experiences are most valued?
- What are the main compensation and incentive structures?
Job Search Keywords
- CPG
- FMCG
- Category Management (CPG)
- Product Development (CPG)
- Packaging Development
- Sensory Testing
- Consumer Insights (CPG)
- Trade Marketing (CPG)
- Retail Activation
Sample Jobs Titles
- Brand Manager
- Product Manager
- Marketing Manager
- Category Manager
- Sales Manager
- Supply Chain Manager
- Procurement Manager
- Operations Manager
- Financial Analyst
- Business Development Manager
- Quality Manager
- Customer Insights Analyst
Industry Jargon & Terminology in Consumer Products
Familiarize yourself with these essential terms to confidentialy navigate conversations and demonstrate industry insight.
Brand Equity
The commercial value derived from consumer perception of a brand name.
Consumer Insights
Data-driven understanding of consumer behaviors, preferences, and motivations.
SKU (Stock Keeping Unit)
A unique identifier for each distinct product and service that can be purchased.
COGS (Cost of Goods Sold)
The direct costs attributable to the production of goods sold by a company.
Private Label
Products manufactured by one company for sale under another company's brand.
Shelf Life
The length of time a product can be stored before it becomes unsuitable for use or consumption.
Velocity
The rate at which products sell through retail channels.
Planogram
A visual diagram showing how and where products should be placed on retail shelves.
Category Management
The strategic management of product groups through trade partnerships.
Promotional Lift
The increase in sales resulting from a promotional campaign or discount.