Rotman Design Challenge
March 21, 2024

The Rotman Design Challenge (RDC) is a live event at the Rotman School of Management that brings together top talent from leading MBA and design schools across the globe to propose solutions to a complex business challenge posed by an innovative and forward-thinking sponsor. This is not just another case competition, the RDC is a unique event that allows students to put design theories into practice in a collaborative environment where they are supported by academics, professionals, and consultants from the fields of business and design. Using creative problem solving techniques and frameworks from both the business and design disciplines, over 125 students will have the opportunity to share their experiences and to compete for top prizes.

2023 marks the twelfth anniversary of RDC. This year we have Sun Life Financial as our sponsor. Sun Life Financial is a premier Canadian financial services company with over CAD$1.3 trillion in assets under management operating in a number of countries, including Canada, the United States, the UK and Hong Kong.

The firm provides financial planning, life insurance, health insurance, investments services (to name a few) to over 13 million customers worldwide.

Application Round
Each team must comprise of 4 6 members and need to submit a video application and a resume book by filling the application form

The video should be max 3 minutes, answering the following:

Tell us about your team

Share a unique or fun fact about your team

How would SMBC Aviation Capital benefit with the application of business design. Why and in what ways?

Application Guidelines

A completed application includes:

Contact info for your 4-6 team members

Resumes for a resume book to be compiled for Canadian Tire

A 3-minute video submission that 1) Tells us about your team, 2) Tells us a unique/fun fact about your team, and 3) Tells us how you believe Canadian Tire might benefit with the application of Business Design (complete instructions in the application form)

January 10 - Applications Open: 12:00 AM EST
January 28 - Applications Close: 11:59 PM EST
February 5 - Team Selection Announcement
February 9 - Challenge Kickoff
February 15 - Workshop 1 [Need Finding]
February 21 - Workshop 2 [Prototype Development]
February 28 - Workshop 3 [Storytelling]
March 21 - Finals
Toronto - Rotman School Of Management
Eligible Schools
Aalto University School Of Economics
Carnegie Mellon - Tepper School Of Business
DeGroote School Of Business - McMaster University
Harvard Business School
Illinois Institute Of Technology - Stuart School of Business
Michigan Ross School Of Business
MIT Sloan School Of Management
Northwestern University - Kellogg
NYU Stern School Of Business - New York University
Toronto - Rotman School Of Management
UC Berkeley - Haas School Of Business
University Of Chicago Booth School Of Business
University Of Victoria
Virginia Darden School Of Business
Yale School Of ManagementOCAD University, Delft University of Technology, DeGroote School of Business, California College of the Arts, IIT Institute of Design
- 1st Place: CAD $5,000
- 2nd Place: CAD $3,000
- 3rd Place: CAD $2,000