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Rotman Design Challenge
March 12, 2022

The Rotman Design Challenge (RDC) is a live event at the Rotman School of Management that brings together top talent from leading MBA and design schools across the globe to propose solutions to a complex business challenge posed by an innovative and forward-thinking sponsor. This is not just another case competition, the RDC is a unique event that allows students to put design theories into practice in a collaborative environment where they are supported by academics, professionals, and consultants from the fields of business and design. Using creative problem solving techniques and frameworks from both the business and design disciplines, over 125 students will have the opportunity to share their experiences and to compete for top prizes.

2022 marks the eleventh anniversary of RDC. This year we have, SMBC Aviation Capital, headquartered in Dublin. SMBC Aviation Capital is a leading global aircraft leasing company. Their principal activity is leasing and trading aircraft, with a clear focus on young commercial jet aircraft of the types which are most popular with their customers.

Every minute an aircraft managed by SMBC Aviation Capital takes off or lands somewhere in the world. Their strategy is to focus on the most modern, efficient, and desirable aircraft types, working closely with their airline and investor customers to meet their specific requirements. Their portfolio comprises 533 owned and managed aircraft.”

Application Round
Each team must comprise of 4 – 6 members and need to submit a video application and a resume book by filling the application form

The video should be max 3 minutes, answering the following:

Tell us about your team

Share a unique or fun fact about your team

How would SMBC Aviation Capital benefit with the application of business design. Why and in what ways?

Application Guidelines

Teams must submit the full application by January 16th at 11:59pm EST.

A completed application includes:

Contact info for your 4-6 team members

Resumes for a resume book to be compiled for Canadian Tire

A 3-minute video submission that 1) Tells us about your team, 2) Tells us a unique/fun fact about your team, and 3) Tells us how you believe Canadian Tire might benefit with the application of Business Design (complete instructions in the application form)

You will be notified of your application status on or before January 22nd, 2021.

January 15th, 2022: Application goes live
January 28th, 2022: Application is due by 11:59pm
12th March 2022 Final presentations
Toronto - Rotman School Of Management
Eligible Schools
Aalto University School Of Economics
Carnegie Mellon - Tepper School Of Business
DeGroote School Of Business - McMaster University
Harvard Business School
Illinois Institute Of Technology - Stuart School of Business
Michigan Ross School Of Business
MIT Sloan School Of Management
Northwestern University - Kellogg
NYU Stern School Of Business - New York University
Toronto - Rotman School Of Management
UC Berkeley - Haas School Of Business
University Of Chicago Booth School Of Business
University Of Victoria
Virginia Darden School Of Business
Yale School Of ManagementOCAD University, Delft University of Technology, DeGroote School of Business, California College of the Arts, IIT Institute of Design
- 1st Place: CAD $10,000
- 2nd Place: CAD $5,000
- 3rd Place: CAD $3,000