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Kilts Center Marketing Case Competition
November 14, 2022

The Marketing Case Competition helps students hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using Nielsen and other consumer data to tackle a real-world marketing challenge for a sponsoring company.

Student teams develop innovative marketing and growth strategies that they pitch to a panel of judges comprising faculty and senior-level executives. The winning team often gets to see its pitch come to life in the sponsoring company’s marketing efforts.

Connectivity is everywhere. Over the past decade, a wide range of industries have embraced the “internet of things.” From toothbrushes to cars, consumers have an option to connect nearly everything they own to the internet. Appliances are no different. Consumers today expect their high-end appliances to be smarter than ever before: to anticipate customer needs, learn how consumer preferences, and perform optimally in all situations.

The Kilts Center Case Competition will challenge Booth students to propose enhancements to Whirlpool’s smart washers and dryers app. This is a unique opportunity to learn more about marketing strategy, technology, and general management.

Key event dates

October 26 by 12pm CT: Case Competition applications due

Friday, November 4: Case Competition Kickoff
5-6:30 p.m. CT | Gleacher

Tuesday, November 8: Case Competition Q&A Webinar
12-1 p.m. CT | Harper 219

Monday, November 14: Presentations and Awards
11:30 a.m. – 6 p.m. CT | Harper 219 & 223
University Of Chicago Booth School Of Business
Eligible Schools
University Of Chicago Booth School Of Business