Senior Sales Area Leader, Canada Startups, AWS Startups
Posted on January 17, 2026
Job Description
Amazon Web Services (AWS) offers a complete set of cloud services that enable all companies, from startups to enterprises, to run virtually everything in the cloud, including mobile applications, big data analytics, AI/ML platforms, and microservices/serverless infrastructures. Startups, which are primarily born-in-the-cloud now, represent a critically important and growing subset of customers to AWS. Startups have unique needs, priorities, and growth trajectories that distinguish them from traditional businesses and require different engagement strategies and sales motions from seller teams to effectively acquire, grow, and retain them on the AWS platform.
As AWS continues to grow, we seek a Startup Area Sales Leader for Canada to own, operate, and define strategy for the fast growing early, mid, and late stage startups. Canada is the 4th largest Startup ecosystem in the world and 3rd in Generative AI funding. Toronto and Montreal continue to be global leaders in AI/ML. Vancouver, Kitchener-Waterloo, and Ottawa are also top 100 cities globally for Startups. The Startup team in Canada has local coverage across major cities (including bilingual teams in Quebec) with specialized focus on AI, Fintech, and ISVs. You will be responsible for building and developing a team account executives, driving revenue and user adoption, and ensuring new startups select AWS as their primary cloud provider. Your team will also be responsible for driving revenue growth and retention of existing AWS startup customers, as well as migrations to AWS of new startup customers currently running their infrastructure elsewhere.
The sales leader will align closely with go-to-market strategy and business development leaders who are driving strategic support, global co-programming, and portfolio engagement to help drive top and middle of funnel outcomes and accelerate seller cycles in the field. You will also work with cross functional teams in marketing, solutions architecture, and business development as well as cross-geo with your counterparts in other countries around the globe to implement a globally consistent coverage model, go-to-market strategy, and goals for the AWS startup business. You will be part of the Canadian Startup ecosystem, including building a network across Founders, VCs, Accelerators, and Incubators nationwide. You will be at the heart of latest trends like artificial intelligence (AI), machine learning (ML), serverless and IoT. Your customers leverage state-of-the-art technologies on AWS to innovate and become the next disrupters, like today's Shopify, Slack, Instacart, or Lyft.
To be successful in this role you need to be passionate about startups and a self-starter with entrepreneurial spirit (a builder!) who is prepared to work in a fast-paced environment, execute against ambitious goals, and consistently embrace the Amazon Culture.
About the team
AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and expand in the cloud. Our team empowers every customer to grow by providing tailored service and unmatched technology. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
Job Qualifications
Requirements:
- Master's degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments, restricted stock units (RSUs), and sales incentives (where applicable). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.
CAN, ON, Toronto - 176,000.00 - 293,900.00 CAD annually