Arthur W. Page Society's Corporate Communications Case Study Competition
April 02, 2020
In order to advance its mission of strengthening the enterprise leadership role of the chief
communications officer and emphasizing the highest professional standards, Page, in alliance
with the Institute for Public Relations, is issuing a call for original case studies written by students
at schools of communications, journalism and business that focus on corporate communications
and the practice of public relations.
The objectives of this competition are to:
- Introduce the practical applications of the core principles that define corporate communication as a critical function of management to scholars, teachers and students.
- Encourage research that contributes to the profession's body of knowledge and provide practical suggestions improving the corporate communication function.
The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism.
A panel of judges representing the corporate, agency and academic sectors will review all case studies as blind entries. Judges will have the authority to make a final determination regarding the grand prize and the 1st, 2nd and 3rd prize winners in each category. Judges will also have full authority to make no award if no award seems appropriate. In all cases, the judges will be widely acknowledged experts in the field with no specific association to either the case writers or the universities they attend, or to the companies or organizations which may be the subjects of the cases they review.
Judges will weigh a submission's usefulness and general value to the profession as well as its educational value. The judges will evaluate entries according to the following criteria:
- The significance of the business problem and of the critical issues identified in the entry (and how it relates to corporate communications) (20 points)
- The factual and accurate nature of the entry (20 points)
- The decision(s) and evaluation(s) to be made (15 points)
- The entry's style, tone, quality of expression, as well as length and overall presentation (15 points)
- The balance, fairness, and absence of bias in the entry (15 points)
- The quality of the teaching note (10 points)
- The quality of the PowerPoint presentation (5 points)
Any currently enrolled student, graduate or undergraduate, in a school of business, communications or journalism who is pursuing a degree (full-time or part-time) is eligible to participate. Each individual studentís projected graduation date cannot predate May 2019.
Students may participate as sole authors or as members of a case study team (not to exceed four people). In order to participate, each student author or case study team must have sponsorship of a faculty member who is expected to advise and guide the case's development.
Student authors of winning entries and their faculty advisors will be awarded cash prizes and recognized by the country's leading corporate communications executives. Grand prize winners will be recognized at the 2020 Page Spring Seminar in Brooklyn, NY.