Patagonia Case Competition
April 08, 2020
Waste not, want not: Eliminating Patagonia’s pre and post consumer textile waste.
As a leader in the sustainable apparel industry, Patagonia aims to reduce its textile waste by shifting consumer behavior and innovating solutions. This includes not only the cut-and-sew scraps and the liability fabrics, but also the garments end-of-life. In order to achieve this goal, innovation must occur throughout the entire lifecycle of Patagonia’s products: from design and manufacturing, to the consumer behavior side – buying high-quality and durable products that they truly need, as well as creating alternatives to landfill upon end-of-life. With the mission of: “We are in business to save our home planet,” Patagonia must achieve this in such a way that other companies can replicate.
About the Patagonia Case Competition
This one-of-a-kind case competition redefines the relationship between business and a healthy planet.
Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley Haas.
For students at Berkeley Haas and beyond, this case competition is an unparalleled opportunity to work on a pressing corporate sustainability issue with one of the most forward thinking companies in the world. Not to mention a unique source of fresh perspectives and innovative ideas for Patagonia leadership. As the competition enters its 5th year, we’ve compiled an extended overview of the competition’s drive to solve Patagonia’s most pressing sustainability challenges here.
The top three teams receive cash prizes. All finalists get to engage with Patagonia executives at the Haas School of Business during the final competition round. The top teams also get to visit Patagonia's Ventura, California headquarters to experience Patagonia's culture and discuss the implementation of their solution. Surfing and exploring with the Patagonia team included!
- Sep. 2019: Topic for the case released
- Nov. 2019: Rules posted
- Jan. 2020: Team sign up deadline
- Jan. 2020: Case Released
- Feb. 2020: Case proposals due
- March 2020: Finalists announced
- April 2020: Finalist presentations
1st Place: Massachusetts Institute of Technology
2nd Place: University of California, Berkeley
3rd Place: University of Michigan
1st Place: University of Virginia
2nd Place: Bard College
3rd Place: Yale University