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Global Marketing Competition
December 18, 2019

Get practical experience, on how the automotive business works

Description
HOW DOES THE GMKC BUSINESS SIMULATOR WORK?
Our simulator is the most comprehensive on the market and includes the characteristics and behaviour of the automotive sector.

It originated from the merger of Business Marketing Game (BMKG), Global Marketing Game (GMKG), Latin Marketing Game (LMKG) and China Marketing Competition (CHMKG).

hanks to the GMKC simulator, teachers and students will have a testing laboratory of the highest level, at their disposal that will enable participants to train and be tested in issues required in the business world, the real world.

One of the main advantages of this simulator is that the teams compete against each other and not against the machine; therefore there are no pre-set tricks or winning strategies. Each market (consisting of 6 teams) develops in different ways depending on the choices that each of the teams make.
Organizer
ESIC Business & Marketing School
Prize
Undefined