“Make the Case” for High-Impact Plastic Waste Initiatives in India
February 15, 2021
A case study competition for students in India’s top business schools, technology and science universities to identify and showcase initiatives by NGOs, companies, and government that deserve to be replicated and scaled.
This competition is not to find the slickest new startup, brimming with potential, but is designed to place a large spotlight on the initiatives (projects, programs, people) at the ground level that are making the real difference.
An Initiative is a project, program or technology solution that has demonstrated, proven results in reducing, repurposing or reusing plastics. An Initiative can be led by a company, an NGO, local government, individuals acting together, or as a public-private-partnership. An Initiative has a leadership team. The Initiative can be already completed, is an annual happening, or is ongoing. What matters most is that the Initiative gets results, and even better, has measurable data, or at least provides clear before/after anecdotal evidence. An Initiative can be big or small. A small Initiative with a clear start, middle and end that yields excellent results could be a great example huge if replicated everywhere in India. A large Initiative that takes a long time to plan, lots of resources and is also a large success is equally valuable.
What constitutes an Initiative is in the team’s eyes. Your goal is to show why it has value to be repeated again and again by others, and how it can be replicate, and what has to happen to do so. Lastly, the Initiative can be for the local community, or broader consumer-focused, or aimed at businesses (industrial or retail), or aimed at local municipalities and their actions. It can focus on educational awareness or real actions. In summary: A team looking to select an Initiative should focus on what was implemented, and the real difference it made.
We know finding an Initiative that your team feels is a powerful example of an Initiative that other stakeholders in India could replicate will require time, effort and research. We will ask each team leader to share the Initiative selected after the registration period ends and once the team has decided which Initiative to champion.
For the competition, we will only judge teams of 3 or 4 students. Submissions from teams of 1 or 2 students, or 5 or more students will not be eligible.
The competition is in two stages. In Stage One, a team will submit the Summary Sheet Application, which primarily includes a number of questions and answers. In Stage Two, a smaller group of finalists will be asked to write a more detailed Case Study of the same Initiative.